Challenge: Outdoor Adventures at the University of Utah provides some of the most affordable outdoor gear rentals in Salt Lake City. Even though they offer rentals for non-students and students alike, they rarely have anyone that isn't affiliated with the University stop by. With little to no marketing budget, Outdoor Adventures came to AdThing to help spread the word.

Insight: Many people would love to try new outdoor activities, but they don't have the gear they need to do it. People that aren't affiliated with the University of Utah aren't aware that they can rent the gear they need from Outdoor Adventures.

Solution: Create a print campaign showcasing the many sports Outdoor Adventures can provide gear for to spread awareness throughout Salt Lake and encourage people to get outside.