Opportunity: Parfé Diem is a new dessert shop in Salt Lake City's Sugarhouse area with a fresh take on classic Southern-style banana pudding. They asked AdThing to help spread the word.

Insight: Parfé Diem's pudding parfaits are fluffy, home-made, and fantastic. But… when most people think of pudding, they think of the plastic cups they used to pack for lunch in grade school.

Solution: Create an ad campaign that paints pudding in a new light. A break from cookies, ice cream, and brownies — a Dessert Renaissance.