Opportunity: Skullcandy gave AdThing the chance to work on a campaign for their new collaboration with Realtree.

Insight: Most consumer electronics brands make headphones that are designed to blend in — they aren't designed to be a fashion piece. Meanwhile, consumers are looking for accessories that stand out.

Idea: Create a campaign that highlights Skullcandy's Realtree collaboration as a standout piece, allowing whoever wears them to stand out in camo that's meant to be seen.